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Women's History Month: The Paradox of Women & Money

| March 14, 2017
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As we take the time to observe Women’s History Month, we recognize the far-reaching contributions women have made. Women have come a long way in the past century alone. Now it’s the norm for women to build businesses, lead nations, and have a powerful voice. But there is a striking paradox about women and money: American women are more educated and affluent than ever, yet are also at increased risk of poverty when compared to men.

How can women build and protect their wealth, while understanding the opportunities, challenges, and implications this paradox brings?

The Opportunities

It seems that not a day goes by without the announcement of another major study on women-owned wealth and earning power. Representing more than half of the U.S. population, American women are better educated, paid more and live longer than ever before. As a result, they have become one of the world’s most powerful economic forces, not only in terms of what they spend, but also in terms of their increasing wealth.

These trends are expected to continue as American females have earned more bachelor’s and master’s degrees than men for nearly three decades. Advances in education, combined with higher labor force participation, have led to increased earning and asset accumulation power.  These factors, along with generational and spousal wealth transfer, are leading some to estimate that by 2030, roughly two-thirds of the nation’s wealth will be in the hands of women.

The Challenges

While women today control about half the country’s privately held assets, nearly three in four Americans living in poverty are female. Why is there such a disparity? Compared to men, women face significantly more financial risks. These include lower lifetime earnings, greater longevity, higher probability of singlehood, increased likelihood of chronic and disabling health conditions, as well as lower financial literacy.  

Women are also more likely to experience the “double jeopardy of long-term care.” That is, women represent both the overwhelming majority of those giving informal home care (about 75%), as well as those receiving facility care (approximately 70%). Both caregiving and care receiving can present devastating financial, emotional and physical consequences without good advance planning.Each of these risk factors can represent a formidable challenge in their  own right, but when combined with other risks, the sad result can be impoverishment. The U.S. Department of Labor gives us a glimpse of the alarming trend facing older females.

I call these risks the “big bummer sandwich!” Many financial advisors are unaware of these challenges, or if they are aware, fail to bring them up. It’s not fun to write, teach or talk with clients about them, but they are important to recognize, acknowledge and plan for. Without good planning  and far too often, women unintentionally assume financial risk. Risk mitigation begins with awareness.

The Future is Bright

When financial risks are adequately addressed, the economic future for women is bright and full of possibilities! A sound and well-thought-out plan helps women mitigate risk and set them up for success, not just in wealth, but in the big picture of life.

Good financial and risk management begins with awareness, education and tools.  Please visit our website resource center for informational articles, glossaries, presentations and calculators.

At Moneyweave®, we are passionate about making a difference in the lives of American women by educating them about the opportunities and challenges they face.  Our specialties are working with women business owners, executives, and those in transition due to divorce or widowhood. We work with our clients to weave together their business and personal goals through a comprehensive financial planning process so they have greater confidence, clarity and control. We offer an initial, no-obligation and fully transparent discussion. If you would like to learn more about how financial planning or working with us can benefit you, please email Dawnielle at

About Mary

Mary Quist-Newins, MBA, MSFS, Certified Financial Planner® is the President and Founder of Moneyweave LLC, a comprehensive financial planning firm focused on helping clients integrate personal and business finances. With nearly three decades of experience, she is nationally recognized for her groundbreaking work in financial services research, especially about women and money. Beyond her work as an advisor, Mary is a sought-after academic and spokesperson for financial planning strategies, the financial services industry, leadership best practices. She is the current president of the National Association of Women Business Owners in Minnesota (NAWBO MN) and has served as both the professor of Women’s Studies and founding director of the Center for Women and Financial Services at the American College. To learn more, visit or connect with her on LinkedIn. © Copyright 2017 Mary Quist-Newins.

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